SMS Mobile marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Leading brands have adopted this medium and the number of companies actively using mobile marketing in their marketing strategies is growing rapidly.
Selecting a SMS mobile marketing partner that understands the medium as well your requirements is the key to success - we hope that this white paper will help you to make the most out of this exciting media channel.
If you so desire, ValueFirst can provide you software applications and access to its infrastructure. Alternatively, ValueFirst can help you conceive and run the campaigns by leasing out its infrastructure.
For more information about the SMS Mobile Marketing Login: http://www.vfirst.com
Tuesday, November 20, 2007
Thursday, November 15, 2007
What is a killer Mobile App?
For so many years now, mobile ecosystem is waiting for the next killer application after SMS but the answer is still elusive.
Why has not the next killer application born? What makes it so difficult for any application to be a killer app? What are the characteristics of a killer app?
To my mind, killer app is something which:-
1) Network effect: killer app essentially has the For so many years now, mobile ecosystem is waiting for the next killer application after SMS but the answer is still elusive.
Why has not the next killer application born? What makes it so difficult for any application to be a killer app? What are the characteristics of a killer app?
To my mind, killer app is something which:-
1) Network effect: killer app essentially has the chatecteristic of creating network effect. One person X is using MS Excel it forces other person to also use MS Excel to read his content. My means of network effect killer app gets pollinated to mass users and becomes a defacto
2) Personalization: A killer app is a framework which people can personalize based on thier need/likes. It lets user create content, exchange content, store personal information
3) Usability: A killer app has very intuitive UI and may be simple or elegant. Think IPOD.
SMS worked because it had all the three characteristics.
M-payments applications failed because of lack of usability. For last few days I had been juggling with password applications to get them installed on my Nokia 9300i and to my dismay I found that none of the 9 applications loaded on phone work. And I realized that we are no where near our mobile replacing our laptop. Application porting over phone is not easy. It takes a hell out of you trying to test the application on all phone types.
So what can be likely killer app?
Music: Probably not. Music along has no value. Ipod is a killer app because of network effect and personalization.
M-communities: Ok…. Do they have IP. Communities are replicated quickly creating too many of them. Let’s check out which one of them will be able to get traction. Usability would be key. I like the Zaiku.com model of microfeed.
M-cash: I bet on it. This is not the typical paymate model where you pay the bank. It is about digital notes. Imagine on bank request bank pushes signed 100 Rs/10 Rs notes on your mobile phone. You pay to the ciggarate shop 12 Rs, where 10 Rs are transferred as m-cash and 2 Rs as physical.
It is mobile to mobile transfer via bluetooth - no bank commission. The user interface is really simple like SMS.
Wednesday, November 14, 2007
Text Messaging For ERP - Creating A "Connected" Enterprise
Why m-power the ERP?
"It is not enough to implement an ERP, but what is important is that the ERP experience percolates to all the employees of the organization"
Despite huge budgets spend on ERPs by the enterprises today; they have failed to deliver results. A deeper look at the issue would reveal that one of the reasons for their failure is the low application compliance. A low application compliance results not only from a faulty implementation of the application (not in accordance with the business), but also because all employees are not connected 24X7 to the ERP system.
An ERP acts as the computing engine of the organization but it still fails to deliver due to the communication failure of assimilating and disseminating the information.
Messaging scenarios in an ERP
Sales module:
• Intimation of targets to the field force
• Pull-Push of relevant information from the field
Purchase/ Stock/Production Module:
• Intimating warehouse about the purchase orders
• Pull-Push information from the warehouse
• Pull field sales data for production planning
HR Module:
• Intimating field employees about the incentives
• Intimating employees during vacation/leave
Budget and Project Module:
• Intimating project team about scheduled targets
• Updating field employees on budget plan
What does an ERP need to be m-powered?
• Carrier-class 2-way SMS gateway to push and pull the relevant information
• Access to any GSM/CDMA mobile phones for global reach
• Connectivity with multiple SMSCs for timely and assured delivery
• A scalable messaging solution to adjust for higher pay-loads
• An API interface which easily integrates with the ERP
• An intelligent message routing system which routes message at the least cost
• Configurable messaging platform which can be customized to client requirements
• An intelligent reporting system to account for delivered and failed messages
• Remote account management to add/delete users and impart credits for messaging
• Flexible billing system where either the ERP vendor can be billed as the master account or individual clients can also be billed
• 24X7 technical support
Click here to know Why is ValueFirst an ideal mobility solution partner?
Thursday, October 25, 2007
Facebook mobile platform
Today at CTIA, Facebook announced support for mobile versions of Facebook applications. Well at least kind of. I’m not entirely sure of the details yet, but it looks like app developers can tie into mobile components, like SMS messaging. Facebook uses SMS to alert me when I have received a new inbox message. This is convenient and handy. Apps can now use this, which is cool, because individual developers would have to rely on email->sms gateways or pay for a messaging service to work with all carriers. Now it seems they can piggyback on Facebook, who have the message infrastructure in place.
It also sounds like apps can have mobile versions that will work with the mobile version of the site. Note that there are two. One wap (or maybe xhtml-mp), the other for iPhone. The iPhone app is the best app out there. Although the applications aren’t supported, basic Facebook functionality works fabulously. I’ll have to take a look at the developer API a little more now and see what else can be exploited for mobile apps. The SMS gateway is enough already for the little guy. ...More
Wednesday, October 24, 2007
Anuj Dahiya joins ValueFirst
ValueFirst celebrated its fourth anniversary on 17th October 2007 with the welcome of Anuj Dahiya, a well known professional in the online and media circles. Anuj is known for his expertise in excellence in business development. Anuj has joined ValueFirst as Sales Head - India being responsible for sales in India
Anuj was earlier holding a position of Business Director in GroupM. Anuj was handling clients such as Hero Honda, Sony Ericsson, Indiatimes Travel, ABN Amro, Discovery, Perfetti and GE Money in Interactions.
“ValueFirst is at an interesting juncture currently. It can scale to a INR 100 crore business with right kind of sales push and focussed effort. This was one of the reasons which propelled me to join ValueFirst and accept the challenge”, says Anuj Dahiya.
Vijay Shukla, Country Head, ValueFirst, was delighted on the occasion and commented, “With Anuj onboard, ValueFirst is set to achieve a accelerated growth in revenues for FY07-08”.
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